We have done pieces on this topic before, but I thought it good to surface this again at the start of a new year.
For many organizations, HR is but the “Personnel” Department, mostly transactional, and mostly tactical. That might be acceptable to some businesses but I believe to survive as an organization and function, HR needs to be much more.
Many say HR is (or should be) a business partner, but what does that really mean? For me, the HR organization is a business partner when it drives an organization towards excellence. How does it do that? At a minimum:
- Effective staffing (looking for and hiring the “A” players, developing the “B” players into “A” players and eliminating the “C” players)
- Paying for performance (developing pay systems that differentiate pay based on achievement of real work)
- Integrating performance management with strategic/ tactical corporate planning (so as to drive the organization towards the future – its vision)
- Helping drive the strategic planning activity and the development of both strategic and tactical objectives so that the organization becomes focused and the workforce is aligned to where the company is going.
- Developing career paths (allow/ providing for growth for those that wish to by developing job families that provide stepping stones)
- Developing critical skills needed for the future (determining now what is needed to meet the challenges 3-5 years ahead and develop a plan to get those skills when they are needed)
- Turning managers into leaders (targeted training, coaching and mentoring)
- Creating a strong employee value proposition that not only attracts and retains the best candidates but helps develop a pipeline of candidates for openings the company does not yet have.
Here are the 5 critical areas (with a bit more detail) where I believe HR should be involved:
(1) Develop a strong employee value proposition for the organization (so as to attract & retain a high quality workforce). The value proposition consists of 5 pieces:
a. Pay and incentives
b. Competitive benefits
- Base pay (competitive and improved based on merit)
- Incentives (proper timing and amounts)
- Pay Process / Transparency (open, understood by all, no “black boxes”)
- Cash recognition / rewards (additional on-the-spot rewards for a job well done)
- Equity (across jobs, ranges)
c. Career paths
- Health (broad spectrum to meet employee/family needs)
- Retirement / savings (ways to save for the future)
- Work / life balance (policies that balance work with time-off to recharge and meet life’s needs)
- Perks (what makes us special / unique)
d. The Work
- Advancement opportunities / growth (places to go, if employees want to go and achieve the skills)
- Appropriate titles (meaningful definitions of work being done)
- Targeted training (employee development based on specific needs of the organization)
- Security (structuring work so that it does not become obsolete)
e. Association:
- Challenge (broad jobs that require effort / growth)
- “Cool” jobs (“I want to do that for that company”)
- Teaming vs silos (Developing jobs that foster teaming so that work is not done in silos)
- Autonomy (Creating jobs with enough “space” to show what the employee can do and work to their potential)
- Impact (Creating jobs with enough responsibility so employees can make a difference)
- Feedback (Developing systems that tell me how employees how they are doing - often)
- Facility (Providing a great environment to do work in)
- Resources (Ensuring the right tools are there to maximize the employee’s potential and be a success)
- Mission / vision (why do we exist and what do we do)
- Values (what’s important in doing our work and how we deal with our customers, internal and external)
- Reputation (how people view us from the outside)
- Culture (how we get things done)
- Ranking (how we’re viewed by others in our business)
- Community (what we give back)
(2) Stewardship:
a. Managing the largest single budget item for the company – labor costs (balancing the needs of the organization and the employees)
b. Ensuring compliance (federal / state / local laws are followed – equity and fairness are instilled in our culture)(3) Create and maintaining an environment for success through:
a. Best Practices (we’re always improving)
b. Competency models (the skills we need for each worker to be a success)
c. Orientation / mentoring (getting people started on the right foot when they join us)
d. Culture (ensuring how we do things is efficient, fair, equitable and will get us to our strategic direction)
e. Company values (how we play with each other and how we treat our customers; making certain we do what we say is important)
f. Minimal intrusion (we won’t micro-manage your day at work)
g. Simplification (keep policies and guidelines simple and easy to understand)
h. Coaching (people need to know what they need to do to be better)
i. Performance management (tell me how well I’m doing my work)
j. Compassion (we care)
k. Community (how we relate to the community in which we work)(4) Manage the organization's talent through:
a. Talent acquisition (getting the “A” players)
b. Retention (Keeping the “A” players)
c. Workforce development (developing our “B” Players into “A” players)(5) Lead organization change (where needed) by:
a. Ensuring the right structure in place to meet strategic objectives (without it we fail)
b. Culture review / culture change (does the current culture hinder us from moving towards our strategic objectives – what needs to change?)
c. Making strategic hires (looking ahead, what critical skills will be needed 3+ years from now)
d. Succession planning (looking ahead, who are the future leaders? How do we get them ready?)
e. Gap / skill analysis (what do we have and what do we need and how do we close the gaps?)We do lots more of course - we’re a service organization after all. But we must do these things and do them well if we are to be a value-add to the organization.


